It’s no secret that Chevrolet’s global popularity has skyrocketed the past few years, as indicated by their new global ad campaign, Find New Roads. But few probably realize that it’s actually been 10 sales quarters since Chevrolet didn’t set a global sales record. That right, Chevrolet set another global sales record by selling 1.18 million vehicles in the first quarter of 2013 and continuing their amazing hot streak to 10.
“Chevrolet is growing around the world by leveraging GM’s global engineering and design expertise to deliver the right products in the right markets,” said Mark Reuss, GM president of North America.
One of the main reasons for the recent global success is small, subcompact cars like the Chevrolet Cruze. The Cruze has been wildly popular around the world since it was first launched in 2009 and over 2 million have been sold worldwide since then.
“Because a product like the Cruze has been developed for different markets with a wide variety of consumer needs, we have the flexibility to offer more performance and capability options – like the Cruze Clean Turbo Diesel model that will be launching in the U.S. later this year,”said Reuss.
Sales have picked up around the world but still the biggest chunk comes from the United States. There were over 469,000 vehicles sold and a 5% increase for the quarter. Leading the way in terms of increase in America was the updated Chevy Traverse, whose sales rose 22% for the Quarter.